[ 요약 ]

This study surveyed over 3,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. On the following pages, you’ll discover:

• The top 10 social media questions marketers want answered: We analyze thousands of open-ended responses and summarize all of the major questions that marketing pros want answered.
• The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.
• The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. We also look at how time invested, business size and experience affect the results.
• Commonly used social media services: Discover which tools marketers are using and how their usage is changing this year. We also examine which tools experienced marketers are using.
• Social media sites people want to learn more about: In this section, we examine the up-and-coming tools (such as Google+ and photo-sharing sites like Pinterest) that marketers are most interested in learning about.
• Other analysis: We also examine social media outsourcing and how marketers plan on using other forms of marketing. In addition, we take a look at how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. We also highlight significant changes since our 2011 study.

[ 목차 ]

- Executive Summary
- Major Findings
- Top 10 Social Media Questions Marketers Want Answered
- Use Of Social Media Marketing
- Weekly Time Commitment For Social Media Marketing
- Benefits Of Social Media Marketing
- Commonly Used Social Media Tools
- How Will Marketers Change Their Future Social Media Activities?
- Social Media Tools Marketers Want To Learn More About
- Social Media Outsourcing
- Use Of Other Forms Of Marketing
- How Will Marketers Change Non-Social Marketing In The Future?
- Survey Participant Demographics
- About Michael A. Stelzner

※ 출처 : Social Media Examiner, 2012.04.03
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012